Learning Organizations

E-Learning Strategy for Large Organizations

The use of e-learning is no longer the tool of the multi-national, billion dollar company. With an expansion of available tools and the requirements presented by geographically diverse teams, e-learning rapidly became a necessity rather than a possibility. In this PDF from DavidGuralnick.com, a strategy concerning how to implement and operate an e-learning strategy for a large retail organization is presented. Highly specific, the PDF explains how a U.S. retail group managed to develop e-learning for multiple subsections of their workforce, monitor the results of that training, and support learning after the initial training took place. One element that drove the entirety of the e-learning development process was knowing what the company wanted as the end result: Our core philosophy centered on improving job performance, rather than just “putting content on the intranet,” Webifying existing content, or tracking training scores. We immersed ourselves in each job, developing lively, pragmatic training and support content that connected to employees’ actual work. The first iteration of products took longer to produce—and cost more than some other approaches—but the significant financial return and the measurable increases in employee morale erased any shortterm drawbacks. Along with continuing and extending this strategy, several challenges remain. Perhaps the most crucial is that scripting training and writing reference information for online delivery is difficult, rigorous work, and most headquarters trainers today lack the background or experience required to develop effective online content on their own. While the strategy worked in the case of the retail organization, it’s clear that they still faced challenges, and continue to do so. Recognizing this, the authors of the paper explain how the strategy went right (worked for the users, easy to use and update, real-life tasks and examples), and what they found challenging (timing and budget, internal barriersof web structure and IT, and finding subject matter experts).

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