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Customer Relationship Management

In a guest post hosted on ITIL Training UK, blogger Janet Hansen explains the importance of having a solid…understood customer relationship management plan. By doing so, a company can “reduce cost, increase profit and maintain customer loyalty.” Hansen argues that it only takes a focus on three specific areas: people, technology and process. By focusing on those three (and utilizing ITIL for the service process), a company can standardize its CRM and increase business success.

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