CIOs Struggling to Meet Information Demands of CMOs

This article by Byron Connolly notes that chief marketing officers (CMOs) are demanding information at a speed that many CIOs simply cannot keep up with. Although CIOs have more tools available to them to meet the needs of CMOs than they may have had in the past, there is still a struggle to deliver in a time frame that pleases everyone. We must remember that CIOs may not fully understand everything in the CMO world, but with time this may improve.

Show More

Leave a Reply


We use cookies on our website

We use cookies to give you the best user experience. Please confirm, if you accept our tracking cookies. You can also decline the tracking, so you can continue to visit our website without any data sent to third party services.