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Marketing/Advertising

7 Social Media Marketing Trends That Will Dominate 2018

Social media—whether you hate it or whether you live on it, it has become a very significant new home of marketing. That means it would be prudent to keep an eye on how social media is evolving. In an article for Business 2 Community, George Beall predicts the trends we may see more of in 2018: Hiring talent for content creation Increased emphasis on video content Focus on user-generated content Increased use of stories Brand …

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A Guide to Email Design Best Practices

In spite of all the new options that exist, email is still a major marketing tool. A good email campaign can crack open the gates to new business—but only if the design of the email is stellar. In a post at MageMail, Amanda Ng shares a comprehensive guide to email design best practices. The Email Starter Pack Ng touches upon almost everything one could think of, so here are just a few highlights to munch …

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