Recent Posts

Can Everybody Win with Remote Working?

Businesses are increasingly embracing the concept of remote working and expanding the ways they allow employees to use it. Consultant News shares research brought by Regus that finds 56 percent of workers concentrate better when remote working. Additionally, 58 percent of workers believe remote working helps them be closer to clients for important meetings. How, exactly? Not sure, but that is what they say. And promisingly, 35 percent of business managers and directors intend to …

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Independent Consultant, Firm Consultant, or Both?

In consulting, you either work for yourself, or you work in a consulting firm. In a post at Consulting 101, Lew Sauder discusses if it is possible for a consultant to be both. Can you work in a firm and still do independent work? If you squint, independent consultants are practically the same as entrepreneurs, except the product is themselves. They often do the brunt of all work themselves, from marketing to actual project execution, …

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6 Tactics to Promote Your Authority and Find Clients

When you get clear on who your ideal clients are, market a message that will resonate specifically with those people, and create a marketing plan that fits your strengths and clients’ interests—you win at consulting. And to help devise that marketing plan, Michael Zipursky shares six tactics to consider in a post for Consulting Success: Writing blog articles Writing for trade publications Holding webinars Speaking for associations Directly contacting ideal clients Building relationship capital Tag …

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Know Your Client’s History

Sometimes, an especially dutiful client will walk you as the consultant through the company’s history and what other consultants have done for the company in the past. Is this a worthwhile use of time that could otherwise be spent on real work? In a post for the Institute of Management Consultants USA, Mark Haas says it is. After all, a critical part of a consultant’s job is understanding a client’s business—and especially its problems. If …

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3 Ways Accenture Allows Mothers to Have Full Careers

It is a well-known and unfortunate phenomenon that mothers can get shortchanged in their career paths, due to a perception that they cannot be as dedicated to work because they are raising kids. Now that this has at least become a topic of discussion though, steps may be made toward rectifying it. In an article for Inc., Romy Newman highlights three ways that consulting juggernaut Accenture enables mothers to have full careers. Firstly, Accenture offers …

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5 Stages to Track Your Consulting Firm’s Marketing

A customer relationship management (CRM) system is great if you have one, but it does not have to be the mandatory first phase in marketing your consultancy. It is more important to just get the ball rolling, even if the ball is not so significant at first. In a post for Consulting Success, Sam Zipursky shares five fundamental stages of marketing you can execute regardless of tools: Outreach Follow up Conversation Proposal Win/loss The Basics …

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5 Tips to Improve Your Personal Brand on Instagram

Instagram is nothing but food pictures, ugly filters, and people desperate for attention—so of course it is the hottest social media out there right now. In an article for Inc., Melanie Deziel gives a few tips for how you can get ahead using this vapid platform. Here they are: Define your brand: What is the niche you want to fill on Instagram? What do you want to be the go-to source for? Specializing might limit …

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Getting in the Middle of Client Disputes

You are the trusted and impartial consultant. People look to you for guidance… and they also look to you to complain about other people. In a post for the Institute of Management Consultants USA, Mark Haas explains how you should behave when clients make a habit of complaining about each other to you. Basically, Haas says that maintaining an impartial air is critical to your consulting ability, and if you attempt to mediate for two …

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High-Value and Low-Cost Consulting Are Diverging

The low-cost consulting market is where reliable, commoditized solutions are provided to solve familiar problems. The high-value consulting market by comparison is where great minds and powerful technology craft solutions to big, hard problems. In an article for Consultant News, Fiona Czerniawska explains that the latter is growing faster than the former, resulting in consultancies that have a harder time doing both. The real problem is that high-value consulting, which includes large-scale transformation projects, still …

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Competition Is Coming

If you work within a small area with your consultancy, you might feel that you have no competition and that you are the big fish in the small pond. This might even be true—for now. But as Mark Haas explains in a post for the Institute of Management Consultants USA, service commoditization and globalization could change that. He recommends you get proactive about identifying potential threats even if it seems like you are in the …

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