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Monthly Archives: February 2018

Attention Spans Aren’t Getting Shorter (Not Demonstrably, at Least)

With the rise of smartphones and always-connected technology, it is widely believed that attention spans are getting shorter. Is that really the case? Not really, because there is no such thing as one universal type of attention span that can be easily measured. In fact, even the famed “statistics” in popular culture about the attention spans of goldfish are fabrications. So what do we know? Well, as Rachel Ainsworth shares in a post at Source …

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How to Build Credibility with Prospects

If you wear a cloth sack to an interview with a prospective client, you probably are not going to get the gig (unless the gig is in avant-garde couture—then you are a lock). Building credibility fast is crucial with prospects, and in a post at Consultant Journal, Andréa Coutu provides a few pointers toward that end. There are many ways to build credibility in a broad sense with prospects. For instance, maintaining a blog, writing …

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3 Steps to Improve Your Marketing for Consultants

Many consultants experience a “roller coaster ride” with their engagements and revenue: Things go up when they have a new client, and things go down after that engagement is over and the hunt is on for the next client. In a video and accompanying transcript at Consulting Success, Michael Zipursky shares some advice to get out of this roller coaster and find more reliability with better marketing. Get off the Ride Zipursky’s first tip is …

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How to Protect Your Ideas

Suppose you have a great idea with your consulting that you would like to patent. Well, patenting is excessively time-consuming and complicated, so how should you approach that? In a post at the Institute of Management Consultants, Mark Haas makes a couple recommendations. One—you can have clients sign a non-disclosure agreement (NDA), so that you can use your brilliant idea without having to worry about people getting loose-lipped about the nature of its brilliance. Or …

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Discussing the Future of Work

In a post at Consultant’s Mind, John Kim picks apart an interview from Deloitte with Thomas Friedman, a three-time Pulitzer Prize winner known for his knowledge of globalization and foreign affairs, among other things. The subject is the future of work. Among other things, it is observed that work is becoming less about companies and more about work flows. For instance, “in the United States between 2005 and 2015, … about 94 percent of … …

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5 Tips for Launching a Successful Side Hustle

If you want to dip your toes into consulting or do something else entrepreneurial, there is no time like the present to get started. So you might as well start today. In an article for Fast Company, Ryan Robinson shares five tips to up your confidence levels: Get constant feedback and start asking early. Be flexible on your strategy, but not your mission. Be passionate about the problem you’re solving more than your business idea. …

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Learning Book-to-Bill Ratio

Information from across the business spectrum has value to consultants. In a post at Consultant’s Mind, John Kim succinctly discusses a piece of information used in business-to-business marketing called the book-to-bill ratio. Basically, this ratio tells you if business is on the upswing or the downswing. It is calculated by dividing bookings/orders by billings/revenue. A ratio above 1 spells good news for the business and vice versa. In the context of consulting, Kim says a …

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It’s Time to Stop Inviting Cowboy Consultants to the ITSM Rodeo

Matthew Burrows, Chair of the itSMF International Ethics Review Board, rightfully has a bone to pick with “cowboy” IT service management (ITSM) consultants. Cowboy ITSM consultants are ones who have read some books on ITSM, achieved one nice success with ITSM, and christened themselves as experts as a result. Such people definitely exist, since Burrows says he has seen too many of them making nonsensical presentations at conferences. This thus serves as a good reminder …

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3 Legal Risks for IT Consultants to Heed

IT consulting is the chance to become the actual reason that businesses are able to use technology to succeed. That is pretty exciting stuff. What is less exciting—and somewhat scary to think about—is the risk that comes with this responsibility. In an article for TechRepublic, Moira Alexander discusses three legal risks to account for during your consulting engagements: Unaddressed cybersecurity risks Non-compete agreement violations Insufficient financial preparation and record-keeping Planning for Problems Cybersecurity is an …

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The Big Three Have More Problems Than Themselves

McKinsey, the Boston Consulting Group (BCG), and Bain are the titans of the consulting industry, but they are not each other’s only competition. The playing field is actually leveling amid digital transformation, as Alison Huntington shares in a graph at Source Global Research. She uses data from McKinsey clients as an example: If given free rein to work with someone other than McKinsey for a range of different consulting services, they would choose IBM Global …

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