Home / Industry & Career Insights / Ad Agencies Think They Can Stave Off Consulting Firms

Ad Agencies Think They Can Stave Off Consulting Firms

In an article for Business Insider, Tanya Dua examines some recent quotes from Sir Martin Sorrell, CEO of advertising giant WPP. He discusses how consultancies have started trying to edge into the advertising space, since opportunities are growing, but he insists they are not a threat to ad firms yet. His reason is that “You can’t buy creativity,” which is what the ad firms offer. Consultancies do offer efficiencies and cost-savings though, the latter of which Sorrell concedes can be “extremely seductive.” What does this mean for consultants trying to get into the ad space? Well, it means you should really emphasize the cost savings, and it probably means you should start headhunting some artistic types here and there for your consultancy too.

For further thoughts, you can view Dua’s article here: http://www.businessinsider.com/the-head-of-the-worlds-biggest-advertising-company-is-not-worried-about-consulting-firms-2017-12

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

Check Also

Managed Services: The Next Leap Forward for Consulting

Hiring for managed services is the practice of outsourcing non-critical business functions so that a …

Leave a Reply

Your email address will not be published. Required fields are marked *

Sorry, but this content
is for our subscribers only!

But subscribing to ACCELERATING IT SUCCESS is FREE and only one click away!
Join more than 40,000 IT Professionals and get the best IT management articles to your mailbox with Accelerating IT Success!

Unsubscribe at any time