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Monthly Archives: July 2017

Using Magazine Articles to Generate More Business

Magazines may not be the source for popular reading material anymore, but they certainly still exist. In a post for the Institute of Management Consultants USA, Mark Haas describes some pointers to remember if you want to write magazine articles that generate more consulting business. For instance, push to allow your email address to be included in the article. (They might say no, but you still must try.) You also want to have your working …

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IBM Pays Its Employees to Take Time Off to Solve World Problems

In an article for Fast Company, Ben Paynter dives deeply into the ways that IBM deploys its employees to solve problems that help the world. For instance, in 2016 IBM established IBM Health Corps grants, where they pay their employees to take time off and take on complicated world health issues. And in addition to Health Corps, there are also Corporate Service Corps (“for all manner of nonprofit, government, or social entrepreneurial idea”) and Smarter …

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AI May Soon Replace Even the Most Elite Consultants

Amazon’s Alexa is now answering economic questions for UBS Group AG’s clients in Switzerland. Alexa accepts queries from clients and then analyzes data from UBS’s chief investment office to provide an answer. This is only the beginning of how AI will get involved in important decisions, perhaps to the concern of consultants. In an article for Harvard Business Review, Barry Libert and Megan Beck discuss what is on the horizon. Rise of the Machines Right …

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Is ‘New’ Better than ‘Innovative’?

Accenture’s recent branding has focused on delivering the “new.” In a post for Source Global Research, Fiona Czerniawska observes this decision and considers it to be very daring. She reasons that every consultancy on Earth promises “innovation” these days, but innovation is difficult to measure. The presence of innovation is also inherently subjective and dependent upon what a business has already seen before. By comparison, promising something “new” feels more concrete, in that it is …

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The Value of ‘It Depends’

In business, and especially in consulting, the most honest answer to most questions is, “It depends”: Should we invest in this direction? Should we pivot strategy? It depends! As Lew Sauder explains in a post at Consulting 101, every big decision is “big” because it involves dozens or maybe hundreds of variables. The challenge of consultants is to weed out opinion from fact and present as many variables for client consideration as possible. Only when …

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What Does Bad Strategy Look Like?

Every business purports to have a strategy, but not every strategy is good. A post at Consultants Mind combines the established literature with personal experience to create a picture of what bad strategy looks like. And in fact, bad strategy can take multiple forms. Headed for Oblivion According to McKinsey, bad strategy can (1) fail to face problems, (2) mistake goal-setting as a strategy, (3) lay out bad strategic objectives, and/or (4) be utter fluff. …

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Operate Your Presentation like a Pro

In an article for Consultant News, Toastmasters International’s Paul Carroll outlines some basic tips to give a presentation that is actually worth remembering. A good presentation begins with understanding your audience, which means you should study up on them beforehand. From there, develop a clear message that will be of interest to them. Be as concise as you can while still conveying all the essential details; you might be surprised how much information you can …

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What Is Hypothesis-Based Consulting?

A hypothesis is an educated guess on what you expect to have when given certain conditions. Hypothesis-based consulting then is the process of applying hypotheses to a business problem and systematically ruling out or revising them as more information is gathered. It is similar to detective work, except it could be that instead of one culprit to a problem that there are many. Data collection should however be aimed at confirming or disproving hypotheses. The …

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20 Rules to Find and Maintain Clients from David Ogilvy

David Ogilvy was a titan of advertising, and it was not by accident. He operated by rigorous principles that set him apart. In an article for Medium, Robert Williams collects 20 rules that he identified in Ogilvy’s work that allowed Ogilvy to become a master-level consultant. The Outline of Success Regard the hunt for new clients as a sport, but get serious once you actually land the business. Never work for a client so big …

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Stop Getting Stuck in the Medium-Term of Your Career

A post at Consultants Mind points out that many of us fixate too much on the “medium term” of our career paths, a period approximately between six months and three years in the future. Often, the medium term is just how long it takes to get through a project of some sort. But sometimes projects (or the equivalent thereof) get interrupted or canceled, and where does that leave your plans? A better solution is to …

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