Recent Posts

Operate Your Presentation like a Pro

In an article for Consultant News, Toastmasters International’s Paul Carroll outlines some basic tips to give a presentation that is actually worth remembering. A good presentation begins with understanding your audience, which means you should study up on them beforehand. From there, develop a clear message that will be of interest to them. Be as concise as you can while still conveying all the essential details; you might be surprised how much information you can …

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What Is Hypothesis-Based Consulting?

A hypothesis is an educated guess on what you expect to have when given certain conditions. Hypothesis-based consulting then is the process of applying hypotheses to a business problem and systematically ruling out or revising them as more information is gathered. It is similar to detective work, except it could be that instead of one culprit to a problem that there are many. Data collection should however be aimed at confirming or disproving hypotheses. The …

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20 Rules to Find and Maintain Clients from David Ogilvy

David Ogilvy was a titan of advertising, and it was not by accident. He operated by rigorous principles that set him apart. In an article for Medium, Robert Williams collects 20 rules that he identified in Ogilvy’s work that allowed Ogilvy to become a master-level consultant. The Outline of Success Regard the hunt for new clients as a sport, but get serious once you actually land the business. Never work for a client so big …

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Stop Getting Stuck in the Medium-Term of Your Career

A post at Consultants Mind points out that many of us fixate too much on the “medium term” of our career paths, a period approximately between six months and three years in the future. Often, the medium term is just how long it takes to get through a project of some sort. But sometimes projects (or the equivalent thereof) get interrupted or canceled, and where does that leave your plans? A better solution is to …

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5 Tips to Launch Your Consultancy

The global consulting industry is worth more than $250 billion, so you might as well scoop out a piece of that pie for yourself. In an article for Inc., Jordan Kasteler outlines five basic tips that will allow your new consultancy to succeed: Marry your expertise and a gap: Take your expert skills and apply them in a space where sufficient help for target businesses does not yet exist. Make that your niche. Ask yourself …

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Hidden Pitfalls of Going Freelance in IT

If you love IT and technology but do not love a desk job, then making the jump into freelancing sounds like a very attractive option. Are you ready to manage all the caveats that come with that newfound freedom though? In an article for CIO.com, Bob Violino collects insights from experts who have been down that road and prepares you for what to expect in the world of IT freelancing. Plotting Past Peril In the …

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Stopgaps Are Still Gaps

When a business problem arises, there are comprehensive solutions and there are fast solutions. Fast solutions are easy and typically inexpensive, whereas comprehensive solutions may be slower and almost certainly cost more. In a post at Consulting 101, Lew Sauder discusses how the cheap solutions do not always turn out so cheap after all. Namely, if you have to address the same problem with some variant of the cheap solution multiple times, then it might …

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The Digital Marketing Revolution Has Only Just Begun

A post at Consultants Mind examines and summarizes new information from BCG on digital marketing. Among the findings is that digital marketing continues to evolve, and it is on track to surpass TV marketing spend for the first time in 2017. The reason that digital marketing is so attractive is because it allows for real-time feedback on campaigns’ effectiveness. A/B testing and refinement happen rapidly to produce more pointed advertising. Additionally, BCG advocates taking a …

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Move beyond the Commodity Mindset to Earn More

Consultant fees from one consultant to another work on an almost logarithmic scale; some make incredibly more than others. Why? It has to do with the perception of value and treating work as a commodity. In a post for Consulting Success, Michael Zipursky discusses what you can do to revise your perceptions and charge higher fees confidently. You’re Worth Exactly as Much as You Think Zipursky discusses a recent trip to an island known for …

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A Reminder and a Warning on the Peter Principle

Have you heard of the Peter principle before? It is the idea that people keep getting promoted at work until they reach a level where they are too incompetent to excel further. In other words, they settle permanently into a job that they are not any good at doing. A post at Consultants Mind provides a reminder and a warning on this principle. Frankly, I think the idea is a little exaggerated these days, now …

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