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Marketing/Advertising

The Psychological Power of Simple Websites

Simplicity is the key to brilliance. We know if something is simple when we see it, but having to craft simplicity ourselves is another subject. When it comes to websites, simplicity is often underrated, but it is an essential factor in appealing to the audience’s senses. Lucas Miller, in an article for Business 2 Community, says that a good website often has these three simple things built into it: Predictable: They’re easy on the brain …

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How Frequently You Should Post on Social Media According to the Pros

Learning how to use social media can sometimes feel like trying to understand a teenager with different emotional states. You cannot apply what you do on one platform to another, and you need different tactics to adjust to different places. Most organizations try to be social media butterflies to strengthen their online branding strategy, but this can backfire as many turn themselves into those annoying braggers or serial sharers that everyone hates. So the great …

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Get the REAL Value Proposition Right

Recently, “value proposition” has burst on the scene as a hot new buzzword topic of articles, speeches, and webinars. Ones I’ve seen seem to present pretty similar messages, with some good advice points yet ultimately still not getting it right. Despite saying value propositions should focus on the customer, the approaches I’ve seen pay lip service to but actually miss the customer view. They fail to realize that value propositions should reflect true customer value …

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ROI Is Deceptive without REAL Requirements and Quantified Intangibles

Common presumed best practices for determining return on investment (ROI), advocated by almost all apparent authorities, in reality often undermine ROI’s very purposes. ROI is supposed to provide a valid and reliably supportable objective basis for making decisions: the quantified dollar benefits of an approach versus its quantified dollar costs. However, the customarily recommended practice of listing but not quantifying the dollar value of “intangible” benefits leaves a gaping loophole that can render even seemingly …

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How Long Is Too Long to Bask in Winning a Business Award?

Businesses get awarded various certificates all the time from associations and the like. How long is too long to celebrate an aging achievement? Andrew Griffiths gives his two cents on the subject for Inc. He went to a restaurant once that displayed an award that was more than six years outdated. Seeing something like that inadvertently raises a lot of questions: Why haven’t they won more awards since then? Has their quality decreased? Am I …

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Does My Small Business Really Need Brand Management?

Brands are often associated with large businesses. However, a brand can be used effectively by small businesses as well to increase their profitability. Branding a new business is just as important as insuring your business and knowing when to hire an employee. Your business will not be maximizing its profitability if you are not building a strong brand. Build Loyalty By creating a distinctive brand, your business will be able to cultivate brand loyalty, which …

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Bridging the Loyalty Gap between Your Brand and Millennials

Millennials, composed of individuals born between 1982 and 1993, are well-known for a lot of things that differentiate them from Baby Boomers and Generation X. For one, their connection with one another, as well as with the world around them, is highly prominent because of the technological advancements they grew up in, particularly with social media. The Power of Millennials As a business owner, you should know that Millennials currently make up a significant piece …

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7 Killer Tips for Logo Design

The business logo is the heart of branding. A bad logo might not kill a business, but it will incur a lot of extra upkeep that would otherwise not have been necessary. Lindsay Rothfeld writes for Mashable with seven tips for a great logo. Designed to Succeed Here are the tips in quick succession: Be as unique in your logo as possible, because if it looks like the Amazon logo, that is all anyone is …

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Building Your Brand: Proving and Differentiating Your Small Business

An article at Staples provides an admirable primer on the many aspects that go into making a brand. It all begins with understanding why you are in business and building a brand out of that. For instance, you want to clearly define your brand promise, such as Volvo’s being “cars that offer both safety and luxury.” Decide on your target audience from there and think about what differentiates you from the competition. Create a dialogue …

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5 Tips for Creating an Appealing and Memorable Brand

Nobody aims to build a boring and unmemorable brand, but that is too often the end product. Scott Langdon writes for Entrepreneur with five tips to avoid this dark fate. Toward a Sunnier Brand Langdon starts by suggesting you think about incorporating humor into branding. Is there some amusing image you can get people to associate with your brand, in a way that puts a smile on their face rather than degrades the business? Consider …

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