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4 Steps to Execute a Successful API Strategy

McKinsey finds that upward of $1 trillion in global economic profit is “up for grabs through the redistribution of revenues across sectors within ecosystems,” and APIs are at the heart of it. However, API programs are still far from maturity in many businesses. In an article for McKinsey & Company, Keerthi Iyengar, Somesh Khanna, Srinivas Ramadath, and Daniel Stephens share four steps to help your business develop a worthwhile API strategy: Identify and prioritize the …

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