Recent Posts

5 Metrics to Measure If Social Media Is Working in Your Business

Organizations of any size and complexity can benefit from a social media presence, because social media is simply another marketing channel. But it requires strategy and a critical eye to ensure social media adds up to something meaningful. In an article for Forbes, Matthew Goulart describes five metrics to track in order to determine success: Conversions Search volume Brand presence, image, and engagement Followers/likes Return on investment Socially Inclined Conversions are of course of critical ...

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Benchmarking Global Data Management

Data: we have a lot of it. Are we using it well? Research has sought to answer this question. Experian has released its 2017 global data management benchmark report, surveying over 1,400 people across a variety of roles in eight countries to measure trends in data quality and management. Here are the highlights. Data to Intelligence To begin with, there is the subject of how data is being used. In the United States, 61 percent ...

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How to Choose the Best Cloud for Your App

Much like the clouds in the sky above us, not all digital clouds are made the same. Each cloud comes with its own advantages that cater to certain types of applications more than others. Public versus private cloud is also another chief consideration. In an article for InfoWorld, Pete Johnson does some basic benchmarking of the major cloud offerings Amazon Web Services, Microsoft Azure, and Google Cloud Platform. Lounging on a Cloud Three sample applications ...

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How to Prioritize Metrics That Show IT’s Value

There are as many metrics in IT as there are leaves on a tree, but it is crucial that IT pick out at least a few to report back to the business to demonstrate IT’s value. How do you decide which metrics portray the most convincing argument? An article at Computer Weekly collects answers from various executives at assorted businesses. Highlights Firstly, it never hurts to ask users and stakeholders what sort of data matters ...

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5 Steps to Get More Out of Your Organization’s Data

Good data is not a yes-or-no proposition. Put another way, implementing various systems to collect data about employees or processes does not guarantee those systems will be useful. In an article for Harvard Business Review, Jon M. Jachimowicz lists five steps for data collection and use that will more reliably move the business forward: Improve your data quality. Link different data. Analyze your data. Infuse your data with theory. Implement changes and keep track of ...

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Defining Software Quality: What Is It Really?

Everybody knows quality when they see it. But can you define quality abstractly, especially when it comes to software quality? Tom Cagley takes up the task in a post at his blog, citing a few different sources and synthesizing an answer. Finding the Consensus Philip B. Crosby thought of “quality” in terms of whether what is given agrees with what is required. In other words, either quality exists because requirements are met, or quality does ...

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The Competitive Advantage of HR Benchmarking

Between Glassdoor and Indeed—among several other resources—job seekers have plenty of data these days on whether your business is a sweet dream or a nightmare. It is on you to ensure your work environment is hospitable compared to the competition. Toward that end, Suzanne Lucas discusses in a post for Spark the value of benchmarking in HR. Good for Business In the first place, Lucas warns that you be smart about the way you approach ...

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How Lack of Strategy Disrupts Your Analytics Initiatives

Throwing money at effective analytics tools is one piece of the puzzle to being a data-driven leader. The other piece is setting a clear strategy that makes it easy to understand what analytics are supposed to track and why. In an article for Forbes, Brent Dykes highlights the mistakes that leaders make with analytics strategy and also the steps required to clarify strategy. Lead the Way or You’re in the Way A 2013 study suggests ...

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Sharpen Your Competitive Edge by Benchmarking

Entrepreneur Bob Adams thinks of benchmarking in two ways: financial benchmarking and benchmarking everything else. In an article at BusinessTown, he explains how to make the best of either type for the benefit of your business. Exploiting the Data When benchmarking financials or anything else, the first question of course is from where to derive your data. Industry associations are a go-to source for that, as they at least offer average financials and tend to ...

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Yes, You Can Track Employee Well-Being as a KPI

Miserable employees leave, or if they do not leave, they put in such a low work effort that managers might wish they would leave. In this way, employee well-being is pretty important, even for the most cold-hearted leaders. In an article for CIO.com, Sharon Florentine outlines a few ways that businesses can actually seek to measure well-being in a statistically meaningful way. The Cheerful Measure The first step of measuring employee well-being is deciding what ...

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A Categorical Guide to IT Metrics Management

In business, the discussion always comes back to people, process, technology, and resourcing. Business value is derived from understanding and improving all four. As such, it makes sense for IT to design dashboards that emphasize the balance between them. In an article for Virtual Strategy Magazine, Rich Razon discusses the types of metrics to track under each category that could be useful in your dashboard. Accuracy Breeds Confidence People metrics are in essence the HR ...

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Defects as a Measure of Quality: 6 Tips

Using defects as a measure of quality is far from the be-all-end-all of software testing, but it can certainly help. In a post at his blog, Tom Cagley reflects on what would make an effective defect management process. These insights can in turn be used as a measure of software quality. Six Aspects of Defect Management Information capture Prioritization Scheduling Resolution Reporting Process improvement You begin by deciding what information is needed to adequately categorize ...

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IT Is Not Inherently Analytics

In an article for SmartData Collective, Greg Olson describes a time when a CEO asked him for some information, so Olson presented him with robust Excel data. The CEO responded, “Never give me data. Only provide me with information.” The principle behind that stuck with Olson. When IT is asked for information, in most cases IT will provide its answer via that hefty spreadsheet format. This is why Olson believes it is wrong to think ...

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5 Rules for Using Software Quality Metrics

You want software quality metrics that matter, that cannot be gamed, and that instill confidence in everyone involved. Alright, so how does that happen? In an article for TechTarget, Gerie Owen shares five rules to get the most out of your software metrics: Develop metrics based on what info is needed and who needs it. Keep metrics simple. Measure against an objective standard. Standardize the components of the metrics. Metrics are a tool, not a ...

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Innovation Metrics and KPIs: Are You Getting What You Pay For?

Global R&D spending hit $1.6 trillion in 2014, which goes to show the search for innovation is as frenzied as ever. In order to ensure there is an ROI on spending though, you need performance metrics. The problem is such metrics utterly indirectly measure innovation. Sami Mahroum and Elif Bascavusoglu-Moreau write an article about how to most effectively capture your ROI on innovation. Finding Tangible Innovation Metrics The issue with using accounting metrics such as ...

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