In spite of how important the work intranet is to effective internal communications, not all intranets are working to the best of their ability. Sometimes you won’t be able to find what you’re looking for, and other times there’s too much to sort through. In an article for TechRepublic, Alison DeNisco describes some ways to improve your intranet.
Investing in Your Intranet
The first point that DeNisco makes is that you need to know who will be using your system. She outlines this with some questions you need to ask in order to cover all different kinds of users:
- Who are your users?
- What are they looking for?
- What language makes sense to them, and what is technical jargon that only makes sense within your industry?
- How do they find information?
- What design hierarchies do they respond to, and what confuses them?
- What do they want to learn?
- What do they want to do?
You can think about these questions as a user story, [Sue Hanley, consultant] said: For example, “As an employee, I want to find learning resources, such as leadership oriented content publications that I have access to as an employee.” This will help you understand what the user’s top tasks in the intranet might be.
Any good intranet needs to utilize images to help convey a point across. Long blocks of text can lose a reader fairly easily, so incorporate images that connect to your content in a meaningful way. Another way to increase comprehension is to embed hyperlinks into text to which the links directly pertain (as opposed to embedding links in “click here” text, where it might be unclear why exactly you should click there). Your text also needs to be broken up into scan-able chunks so your users can find the information when they need it. This likewise means cleaning out any content that isn’t useful anymore, to continually improve the system.
For additional thoughts, you can view the original article here: http://www.techrepublic.com/article/5-easy-tips-to-improve-your-companys-intranet/