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Who Can We Trust with Digital Ad Reach?

Facebook thinks its ads can reach roughly 10 million more people than even exist in the United States census. This shows that digital advertising metrics are prone to serious errors, either from how they were built, or from the insidious presence of bots.

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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