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Self-Promotion as a Project Manager

Not all players can steal the spotlight on the same stage. And with that, only a few players shine and stand out while many others remain unknown in the dark. This is unfortunate but common. However, you can actually help yourself to be in the spotlight if you have a strategic head and know how to take advantage of good opportunities. According to Lindsay Scott, who writes for the PM Perspectives Blog, self-promotion is not about becoming someone new, but about getting noticed for what you do. She talks about a few things that you can try out to get your name out there:

  • Personal Reflection: Understand who you are.
  • The Personal Stocktake: Understand what professional skills and experience you have.
  • The Elevator Pitch: Think about how you think others see you.
  • The Networking: Make useful connections.
  • The Internal Networking: Navigate the internal politics whilst getting noticed for the right reasons.

Self-Promotion Is a Leadership Skill

We often have the mindset that self-promotion is self-serving and distasteful, and it’s arrogant or showy if we confidently talk about our accomplishments and take credit for our success. However, self-promotion is a leadership skill that benefits you, your team, and the organization. It is about letting others know what you and your team have achieved, planning how to sell your ideas across the organization, and building relationships with key stakeholders to gain access to the power networks. And it starts from nowhere but the simplest things: you and your work.

You need to understand who you are as a person and what values you hold in order to promote yourself. As a project manager, how do you deliver your values and what is your work ethics? Self-promotion can be tricky if you lack professional experience, are short of certain skills, or fail to identify important work disciplines to follow.

While you shouldn’t care too much about other people’s opinions, you shouldn’t take them for granted, either. In business, it’s all about people who buy or consume your services that matter to you. You should try envisioning face-to-face situations that you may have to deal with and rehearse what you have to say. Looking at yourself from the perspective of other people will help you avoid perception gaps and be more conscious in communicating with others. You can be an introvert; that’s fine, too. But networking is undeniably beneficial for your career, so try to get yourself out there and be comfortable with new people.

Scott writes about the perks of having “internal networking”:

Internal networking starts with understanding ‘who’ is in your network – both immediate and extended. For project managers this can be a wide range of people from those in the PMO, through to senior execs and heads of departments. This is about thinking who in your network is actually a stakeholder in your career. Who can impact it? Who can help it? Who can influence decisions like your promotion or recommend you for certain projects or other opportunities.

Remember that modesty is not always a virtue. In a competitive and environment, you need to get your name known and create your own legacy. It’s all about how you sell your value that can buy people into it. You can view the original post here: http://www.esi-intl.co.uk/blogs/pmoperspectives/index.php/self-promotion-and-the-project-manager/

About My Nguyen

Profile photo of My Nguyen
My is a staff writer for AITS. She has a varied background in writing and marketing, having previously worked for the World & Vietnam Report among others.

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