In the world of employee communications things are drastically changing. Many brands are making the move to a mobile-first, newsfeed-like approach. While many companies are still operating on “1998 internet principles,” Arik Hanson believe this is a trend that will advance. In his article on Business 2 Community, he offers four simple reasons why the mobile newsfeed is the future for employee communications:
- Employee communications experience should reflect personal communications experience.
- Reach employee without computer access
- Don’t make employees hunt for news-make it easy
- Reach employees on weeknights and weekends
A More Literal News Cycle?
Most employees have a smart phone, and it is pretty accurate to say that this is a device that is used all the time. So why not reach those employees through it? How many times a day are people checking their smartphones? Multiple times. Here is an example of how Target is taking advantage of this concept:
[Target’s] new “Skimm-like” daily email is essentially a mobile-first, newsfeed-like experience. In employees’ email inboxes by 6:30 a.m., this scannable email is (most likely–I’m guessing here) designed to be a mobile-first experience given the wide swath of Target employees across the country... The Skimm is just one example of the way people consume news differently now–predominantly in short bursts and increasingly on mobile devices.
Next, not every employee at every company will have access to a computer desktop. Developing a mobile employee app will better reach these thousands of employees. A mobile-first newsfeed approach removes the challenges that corporate intranets bring. Instead of employees having to search hard for relevant and timely news, they can get the most pertinent information right then and there.
Lastly, a mobile newsfeed focuses on the needs of highly active and involved employees who may not be able to check traditional employee communication channels all the time, especially at night and on weekends. You can access the original article here: http://www.business2community.com/mobile-apps/4-simple-reasons-mobile-newsfeed-future-employee-communications-01703111