Looking for a self-contained primer on how you and your business can sell yourself to customers and investors? Then Jon Card has the article for you at The Guardian, providing numerous tips and examples. Among other things, he says that authenticity is key; what sense does it make to try and sell yourself as anything other than… you? Another tip is to tell a humbling, memorable story that shows how you have faced and overcome challenges in your journey to reach this point. This might hopefully capture your audience’s hearts. You have to capture their heads too though, so make sure to exercise your expertise as well. Just save the nitty-gritty details for later and focus on big picture statements for right now.
For a more in-depth discussion, you can view the full article here: http://www.theguardian.com/small-business-network/trade-mission/2015/jan/14/art-of-selling-yourself-business-entrepreneurs