Cyri Jones and Ivan Surjanovic write an article with 10 quick tips for getting the most out of mobile marketing.
Really Small, Really Quick Tips
Design for mobile. Combine mobile with other channels so that they complement each other. Personalize message, perhaps by specific area. Do not send unsolicited messages. Keep the message short and simple, like this article, and focus on one call to action at a time. Respond quickly to consumers. Begin text messages with action words like “rush” to grab attention. Consider a text messaging service provider to help you. Lastly, do not over-send your communications. You can read the original, not much longer article here: https://www.biv.com/article/2015/4/top-10-tips-making-most-mobile-marketing-technolog/