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The Virtue of Being Nice

Sometimes, you have to be aggressive in business, but most of time, kindness is what wins the day. Olga Khazan writes for The Atlantic with some examples of nice in action. The theory of indirect reciprocity finds that, when you are nice to someone, other people will take note of that niceness and develop an overall higher opinion of you. Research by David Rand at the Human Cooperation Lab at Yale University indicates that it is best to be nice to other people “even if the other person screws you over,” in order to accommodate for the possibility that the other person realizes a mistake was made. And of particular note is that CEOs who possess the four virtues of integrity, compassion, forgiveness, and accountability “lead companies whose returns on assets are five times larger than those of executives who are more self-centered,” according to a different study. To learn more, you can read the full article here: http://www.theatlantic.com/business/archive/2015/06/it-pays-to-be-nice/396512/

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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