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Richard Branson Says Nice Guys Can Finish First

If billionaire Richard Branson says it pays to be nice, then it must be true. He answers a reader’s question in an article for Entrepreneur about whether one has to be aggressive to succeed in business. His answer is that there are many strategies for people to get where they want to be without being aggressive. Branson has tried to build Virgin around positivity and inclusiveness, and if other businesses do not respond to such a method, he says that maybe these are not the businesses with whom someone should do business. In any case, it does not pay to get angry. And when dealing with underperforming employees, instead of firing them, one should look at other ways to utilize them within the company that make better use of their abilities. Always avoid burning bridges.

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About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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