If billionaire Richard Branson says it pays to be nice, then it must be true. He answers a reader’s question in an article for Entrepreneur about whether one has to be aggressive to succeed in business. His answer is that there are many strategies for people to get where they want to be without being aggressive. Branson has tried to build Virgin around positivity and inclusiveness, and if other businesses do not respond to such a method, he says that maybe these are not the businesses with whom someone should do business. In any case, it does not pay to get angry. And when dealing with underperforming employees, instead of firing them, one should look at other ways to utilize them within the company that make better use of their abilities. Always avoid burning bridges.
You can read the full article here: http://www.entrepreneur.com/article/217309