Angus Kidman believes that the reason gamification fails is that the “games” are not actually encouraging or interesting. He writes about how to strike a balance between efficient and fun.
Results-oriented executives are fully capable of aligning a gamification program with the business objectives that must be reached. Problems happen when they think any arbitrary system of points and badges will be enough to excite employees into using the program. Any gamification worth employing will be designed in such a way to make employees feel productive and that they are advancing their own skills. The point is to create an emotional investment in the work people are doing; the point is not to try and make boring work fun. Kidman believes the three main areas that could benefit from gamification are in changing behavior, training and education, and getting people to participate in innovative thinking. You can read the full article here: http://www.lifehacker.com.au/2013/05/make-gamification-work-in-your-business/