Marco Ryan, Andy Sleigh, Kai Wee Soh, and Zed Li write a white paper for Accenture about why gamification has real business value. Here are a few highlights.
No Funny Business
The white paper emphasizes the customer-facing aspect of gamification over the internal aspect, citing an example of Volkswagen challenging Chinese citizens to design the “people’s car” as a means to drive millions of people to their website. Gamification offers seven perks in particular. There is (1) status from being successful, (2) milestones to be achieved from incremental success, (3) competition to become the best, (4) rankings to display visual progress, (5) social connectedness off and online, (6) immersion in an experience, and (7) personalization. You can view the full white paper here: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Outlook-Why-gamification-is-serious-business.pdf