Main Menu
Home / Career / How Videos are Making Insurance Cool Again

How Videos are Making Insurance Cool Again

Remember the days when the insurance industry was all the rage, the coolest cat, the bee’s knees? Of course not. But Bloomberg Business says videos are making this attitude possible. Noah Buhayar writes about how the insurance industry is poised to have 500,000 job openings by 2022, and the only way to fill those vacant seats is with better, more fun advertising about what such a career has to offer. To that end, businesses like Allstate and State Farm have teamed up to create MyPath, a project dedicated to creating insurance’s equivalent of a “Got milk?” campaign. Among such things created from it are a video of “two business-suit-wearing rappers and an auto-tuned diva” singing about tips for interviews. So, uh, now that somebody has rapped about insurance, is it cool? Not quite, but the amazing thing is that videos might have such power to make it cool at all. You can read the full article here:

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

Check Also

The Rise of Botnets in the Age of IoT

One of the greatest dangers to future (and current) cyber security is botnets. This short …

Leave a Reply

Your email address will not be published. Required fields are marked *

Sorry, but this content
is for our subscribers only!

But subscribing to ACCELERATING IT SUCCESS is FREE and only one click away!
Join more than 40,000 IT Professionals and get the best IT management articles to your mailbox with Accelerating IT Success!

Unsubscribe at any time