Your website’s Google search ranking is affected by how long a visitor’s session on the site lasts, so it is no wonder that explainer videos are becoming popular to keep eyeballs on websites. Andrew Follett writes for Video Brewery with 10 reasons you too could benefit from an explainer video.
Eighty-five percent of people are more likely to buy a product if they have seen an explainer video about it. This is perhaps because such videos clarify the objective of a product in a way not possible with text. In general, videos generate increased interest, and will help Google rankings and increase web traffic. Additionally, since research suggests people remember only 10 percent of what they hear but 50 percent of what they see, knowledge will be better retained when relayed visually. The dynamic imagery of video just livens up a pitch and grabs people’s attention. Better yet, this allows you to distinguish the company’s personality to make it stand out from all the others who do similar things. Lastly, videos are shareable, and we all like sharing! You can read the full article here: http://www.videobrewery.com/blog/10-reasons-why-your-business-needs-an-explainer-video