There is a dumpster with your app’s name on it! Well, alright, calm down, the name is not literally on it. And besides, Himanshu Sareen wants to help you make the app better. In an article for Entrepreneur, he draws your attention to five mistakes to avoid when developing your own mobile app:
- Failing to make sufficient platform considerations
- Thinking of the mobile experience as a downsized web experience
- Dropping the ball on monetization
- Thinking your app’s going to sell itself
- Trying to be the beta tester for your own app
Out of the Dumpster and into the Fire
You may not have the resources to release your app for every platform at once, so selecting your first platform to release for is an important decision. Yes, iOS is huge here, but overseas, Android is the clear champion. And if for some reason you want to sell an app to my parents, they have Windows phones. Consider your market carefully (especially how badly you need the Friscia family dollar). Another thing worth careful consideration is that a mobile app is a fundamentally separate thing from a website. Apps are expected to be more intuitive and provide a highly customized user experience. If you treat the app like a website with less functionality, then everybody loses.
When it comes to monetization, there are a wide range of options. You can do a paid subscription, or offer “freemium” with in-app purchases, or just go with paid advertisements. Look at how the competition or similarly-structured entities are doing it to help you make a decision. In any case, do make sure to consider monetization early in the process.
Just remember not to be delusional. No matter how clever your idea, it is still going to get washed away in the ocean of apps if you do not take the proper steps to market it. Define your target audience, build the app in a way that caters directly to what they would want, and then think about strategies to get your app “featured” in various places.
Finally, about not being your own beta tester, Sareen writes:
There’s a reason why beta testers are important: They offer valuable outside perspective that will help to catch issues with your app.
It’s not just the bugs that matter, either — some of these ideas can be crucial for making your app user-friendly. For instance, maybe your in-app purchases aren’t communicated clearly enough, or maybe your use of advertisements is making the entire experience feel a bit jarring. Because you built the app this way, it’s harder for you to be able to pinpoint these high-level flaws.
You can read the original article here: http://www.entrepreneur.com/article/238849