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Tips for Creating Successful Google AdWords

Google AdWords may seem like a pretty basic form of advertising, but it is the lifeblood that has made Google into the behemoth it is today. AdWords is always a smart option for businesses. Google provides a few quick tips for making the best of it. Highlight what makes your business unique. Obviously, at least one of your selected keywords should be in the ad. Include prices, promotions, and exclusives. Have a call to action for customers as well. Whatever things the ad promises, make sure your landing page references them onsite. Add location extensions and call extensions to make yourself more appealing to mobile customers. And lastly, experiment by making three to four ads for each ad group, using different messages to see what performs best. You can read the full explanation here: https://support.google.com/adwords/answer/6080580?hl=en&rd=1

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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