Phones and tablets are everywhere, so mobile advertising is a keen way to throw your business onto the screens of people everywhere. Scott Gerber writes for Mashable with advertising tips from 10 entrepreneurs.
Selling on the Go
Roughly every additional click loses half of your potential customers, so use in-ad engagement to lower cost per acquisition. Know your audience well before you spend money on mobile installation. Time ads right and couple them with promotions that create urgency. Scrutinize where ads are placed so that they have the greatest impact. Include a powerful call to action, and if appropriate, a phone number too. Consider geotargeting to get more specific with ads, and definitely start learning your analytics. Incentivize sharing on social media and integrate the sum of your advertising efforts together as best as you can. You can view the full article here: http://mashable.com/2013/12/18/mobile-advertising-tips/