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您如何将抽象想法转化为投资组合管理的实际应用?Jen Skrabak 建议我们摒弃将创新看做“突破”事件这一看法,因为大多数明智的点子都是实验和耐心迭代过程的产物。Skrabak 提出了一些识别脱颖而出的项目和方案时需考虑的重要因素:

1. 投资组合经理的最佳起点就是从已有的想法和创新着手。了解行业中的其他人都在做什么,因为重复他人的工作毫无意义!

2. 寻求改变还远远不够。创新者需从未经涉足的一系列可能中进行选择,并对最终将产生最大积极价值的选项进行识别、排序和定位。

3.创新可能会引起彻底的变革。但也正如 Skrabak 指出的,这并不意味着创新就是全新的。创新有时只需将现有项目以新的方式进行组合。


Skrabak 推荐使用一种她称之为“创新模式图 ”的图表方法,该图表包含多个部分,可帮助投资组合经理为其新的创新主张做准备。


About Eric Anderson

Eric Anderson is a staff writer for CAI's Accelerating IT Success. He is an intern at Computer Aid Inc., pursuing his master's degree in communications at Penn State University.

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