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5 Ways Social Project Management Improves Communication

Social networking isn’t all bad grammar and poorly framed selfies. It is actually a highly versatile tool, and Leah Carlisle presents an approach to project management that utilizes the power of social media. In an article for, Carlisle discusses five advantages of the social project management approach.

Five Facebook Factors


  1. Open Team Communication
  2. Outside Project Knowledge
  3. Transparency and Alignment
  4. Faster Project Delivery
  5. Team Engagement

Forget about emails; when it comes time for the team to relate important project details or discuss solutions to roadblocks, it all happens in one place where all stakeholders are free to learn and participate. What’s more, the entire communications process is recorded and available for later review.

Whoever first realized there is power in numbers was wise indeed. Whoever uses this maxim to improve project portfolio management is wiser still. Project teams who use social media can draw outside experts into the forum, adding knowledge and insight to overcome project hurdles.

Never were there such intractable problems as project transparency, goal alignment, and stakeholder awareness – but no longer. Using social media, the entire process is under review for adjustments, revisions, and team accountability measures. All the while, each member is kept informed and involved regardless of distance. And don’t forget the need for speed. By utilizing social network tools like ProjectPlace, team members can resolve issues with lightning efficiency. What might take a year to accomplish by email can accelerate to mere days when team members are able to confer in real time.  Sell that to your project sponsor.

Lastly, let’s be mindful of the central, intrinsic capability of a social networking platform – that of socialization! Whether it’s the project manager, staff, or outside interlopers, each contributor can learn from the others, overcome common problems, and engage in ways that balance dream work (solitary developing) with team work.

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About Eric Anderson

Eric Anderson is a staff writer for CAI’s Accelerating IT Success. He is an intern at Computer Aid Inc., pursuing his master’s degree in communications at Penn State University.

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