Over the years, fans of the 1982 film Blade Runner noticed that all the companies who had had product placement in the film were tanking. This company failure started being called a curse. Well, As Peter Waterhouse for InformationWeek argues, that curse may not be real, but digital disruption is no technological myth. And it could be coming to a business near you.
The Digital Paradigm Shift
Inertia occurs when businesses do not respond fast enough to the technological forces around them. Digital disruption is the current force to contend with, and mobile technology is the elixir being offered. But handling digital disruption is more than a matter of jumping on the latest mobile bandwagon. Mobile technology can take on various forms, and understanding how it is used does not guarantee its successful implementation in a business context:
Too often I've seen organizations charge down one mobile app development path thinking that's the road to nirvana without seeing more beneficial applications. Remember, you work for a business, not IT. If that happens to be transportation and logistics, then the development of a truck-sensor monitoring app might only be a winner when it's fully integrated with a vehicle maintenance management system. Similarly in health care, a mobile claims processing app rolled out with a BYOD program will die in your enterprise app store if mobile case workers can't securely and seamlessly connect back to head office systems.
Beyond lacking technical solutions, the inability to embrace shifting paradigms is what ultimately dooms a business to stagnation in the face of disruption. As Waterhouse believes, it is therefore a matter of survival for businesses to periodically reinvent themselves.
Retooling for Disruption
In the case of digital disruption, it may be necessary to retool your entire staff to support the new digital business model. Digital businesses have a competitive advantage over traditional models because they utilize application software and APIs to create revenue by exploiting contiguous markets. Once created, digital IT teams can be unified across lines-of-business in DevOps fashion to combine and magnify expertise. Such strategies can combat the inertia that leads to disruption, leading your enterprise to become a source of disruption, not a target.