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4 Tips for Making Visual Content Go Viral—and Benefit Your Business

Dan Tynski reports on the findings of a study that goes a little deeper than normal to determine how visual content goes viral.

The Takeaways

Learn the motivations behind a “+1,” a comment, and a share. Your goal with a piece of content can determine whether you should be going after “Likes” versus shares. You should also know which visual content types elicit which responses. For instance, appreciation elicits comments, while self-expression elicits shares. Learn the sharing differences for posts with images versus text-only posts, and know what visual attributes drive “+1s” and comments versus shares. To learn what exactly that is supposed to mean, you can read the full article here: http://contentmarketinginstitute.com/2013/10/making-visual-content-viral-benefit-business/

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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