Rajani Baburajan of infotechlead.com focuses on how Social, Mobile, Analytics and Cloud (SMAC) is rapidly changing the landscape of the Information Technology sector, especially in India. And at this rate, driving IT at an unbelievable level, SMAC is not going anywhere anytime soon. In fact, Global 2000 firms are expected to spend 15-16% of their IT services and outsourcing budgets on SMAC, with India having a large share of the pie – an estimated $15 billion worth of SMAC software and services export by 2017. Furthermore, it is only expected to grow with this latest trend of treating SMAC as one integrated stack, where one function expedites another for augmented effect.
‘Forces’ of SMAC will boost IT in India
Continued SMAC adoption will inevitably boost India’s IT sector and many factors or, more specifically, forces are at work to make this possible.
The first force is the emergence of young middle class in India. The average age in India estimated to be 29 years by 2020, while the country’s middle class population is expected to be more than 267 million by this time.
The second force driving SMAC in India is the use of modern communications technology by rural and urban India. India is the second largest country in the world with regard to its number of mobile phone users. The high-end smartphone market in India grew by 229 percent Y-o-Y in 2013, with more than one million rural users accessing internet through data connection on their mobile phones. The growth of social networks also contributed for the sudden uptake of SMAC among businesses. An average Indian user spends more than 20 minutes on social media per day and 77 percent access them on mobiles. The projected user base of social networks is 550 million people by 2020.
These dynamics and so much more provide just enough for countries to continue to invest in SMAC. It is really expected to be the driving force to enhance growth in coming years, not only in India, more so in a global scale with implementation of SMAC rising thanks to its ability to help businesses develop cheaper, better and faster.