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Why Copycats are the Best Thing to Happen to Your Company

When a business strikes major success with a new idea, the emergence of copycats becomes as unshakable as your own shadow. And according to an article by Brian Wong, that can be a good thing.

Imitation, Flattery, Yada Yada

Watching copycats pop up should be seen more as a validation of your organization’s concepts than as an actual threat. Inevitably, copycats will fall short of your organization, because they can only copy what you have already made public, while you and your people are hard at work on the next step.

Wong says that the opposite can be true as well. A real competitor with a similar concept but different execution can challenge you to stay vigilant, as seen decades ago when Taco Bell founder Glen Bell helped to foster the creation of a competitor, Del Taco. For more examples and details, you can read Wong’s full article here: http://pando.com/2014/02/19/why-copycats-are-the-best-thing-to-happen-to-your-company/

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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