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When You Can’t Innovate, Copy

Reinventing the wheel is hard, because the wheel is a pretty nice product. Ndubuisi Ekekwe argues in a post at the Harvard Business Review that when innovation is not coming, you might as well just copy what is already working.

Just a Quick Palette Swap

Innovation is a word that comes with a lot of reverence, but people seldom celebrate a copycat. Yet copying is a fundamental part of most major businesses’ success, even and especially including Microsoft, Apple, and Google. Ekekwe says that the German brothers Marc, Alexander, and Oliver Samwer have amassed over a billion dollars from copying web companies like Pinterest and Groupon and applying it for a European audience. The only real differences between them tend to be “the color, the text, the photos.” Copying may not bring you glory, but it can still bring you a whole lot of profit when done thoughtfully and lawfully. You can read more of Ekekwe’s ideas here: http://blogs.hbr.org/2012/05/when-you-cant-innovate-copy/

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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