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McDonald’s Announces Sustainability Plans Through 2020

McDonald’s has recently released its Corporate Social Responsibility & Sustainability Framework, laying the groundwork for an even stronger shift toward green policies within the organization through 2020. Maybe that means you can feel a little less guilty the next time you eat back-to-back Big Macs.

The Road Ahead

The company has set the following goals for itself in its new framework:

Supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016

The company has set the following goals for itself in its new framework:

  • Supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016
  • Sourcing 100 percent of coffee, palm oil and fish that is verified to support sustainable production
  • Procuring 100 percent of fiber-based packaging from certified or recycled sources
  • Serving 100 percent more fruit, vegetables, low-fat dairy or whole grains in nine of its top markets
  • Increasing in-restaurant recycling to 50 percent and minimizing waste in nine of its top markets
  • Increasing energy efficiency in company-owned restaurants by 20 percent in seven of its top markets

The above joke about Big Mac guilt was not entirely a joke. Surely, the more consumers that hear about the company’s plans for sustainability, the more willing they will be to frequent franchises that were before associated with greasy food and greasier teens working the grill. McDonald’s is the type of business that likes to put itself at the front of the pack, and the company’s Bob Langert boasts that they are “on [their]way to mainstreaming sustainability.” Whether or not you agree, you can read McDonald’s full announcement here: http://news.mcdonalds.com/Corporate/manual-releases/2014/McDonald-s-Announces-2020-Corporate-Social-Respons

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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