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Baby Carrots & Chocolate Diamonds: How You Can Find Opportunity in Unexpected Places

Spider Graham inspires us to rethink our attitudes by recounting the unlikely stories of baby carrots and chocolate diamonds, two hot commodities that nobody wanted just a few decades ago.

They Both Sound Delicious

Baby carrots take in $2 billion in sales annually, and all they are is the shredded remains of carrots that never grew into that nice traditional carrot shape. Until Mike Yurosek first got the idea to cut up these nonconformist carrots in the late 1980s, the previous solution had been to just throw them away! Meanwhile, a chocolate diamond is just a brown diamond, kind of like a shiny piece of dirt, which sounds not so great. But then Le Vian Corp got the idea to start calling them chocolate diamonds, and suddenly, it has opened the flood gates for all sorts of alternatively-colored diamonds. When you change your perceptions, solutions just seem to present themselves. You can read Graham’s full article here: http://www.bizjournals.com/austin/how-to/growth-strategies/2014/04/entrepreneurs-find-opportunities-in-unexpected-pla.html?page=all

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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