Your strategy is what you are trying to get done, and the culture explains how your company usually does things. Wouldn’t it make sense that the two should be aligned? Torben calls it organizational alignment, and it’s really not a process you can afford to overlook as your company deals with disruptive change. These changes can subtly begin to separate your strategy from culture before you even realize what’s happening.
Both strategy and culture stem from the values your company holds and the vision it has for the future. If they work together for organizational alignment, the results they produce will also be the same, and they will make for a strong company that can embrace change instead of hiding from it.