- Cost control
- Customer engagement
- Innovation is a big challenge
- Necessity of collaboration is better understood
- Sustainability still at the fore
Many businesses are still clawing their way back from the recession, so it is no surprise that cost control remains a high priority. The customer experience meanwhile has become a major differentiator in who does or does not get business in the supply chain. Another way businesses stay competitive is by forming meaningful collaborations across sectors, as seen in healthcare and consumer markets. Collaboration also factors into sustainability when, for example, sharing truck loads across multiple firms. Sustainability matters because it reduces costs while simultaneously garnering public favor. The trends that emerge in 2014 will likely be natural extensions of the trends from this past year.