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4 Steps to a Strong Business Case

You’ve got this great idea for a new IT project. If you’re given the go ahead, you know the product will really benefit your company as a whole and help the business prepare for the future. Now, you just have to get the business to see the same thing. However, these benefits you see might not be so clear to anyone outside the IT department. Kenneth Darter explains how to build a strong business case in four easy steps.

Step 1: The “As Is”

Before you can go forward, you need to assess where your company is right now. Evaluate the business model and interview employees who are on the front line of the business.

Step 2: The “To Be”

Once you know where you are now, it will be much easier to visualize where you want to be in the future. This is the part where you highlight what your project can do for the business.

Step 3: Going from the “As Is” to the “To Be”

How are you going to get from point A to point B? The business will want to know. What are the resources involved? What kind of time frame are you looking at? Most importantly, how can the stakeholders help?

Step 4: The Return on Investment

Get into the specifics of what the business will get out of the project if they provide the time and resources. The project is going to be a give and take, and if you can support this with numbers and a possible ROI in dollars, this will greatly help your case. For more ideas on how to build a strong business case, read the original article at

About Rachel Ginder

Rachel Ginder was a staff writer for CAI’s Accelerating IT Success and joined the team in 2013. She also helped with social media and research.

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