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Value Chain Mapping: How to Use IT as a Strategic Weapon

Maps aren’t just for road trips. You might be venturing into uncharted IT territory without even knowing it. Simon Wardley suggests the only way to fully prepare for the future is to use IT as a strategic weapon, and to map out a plan accordingly.

Why It Matters

It isn’t enough to use cloud, big data, and social media just because everyone else is. It should be about more than just keeping up. It should be about planning for the future with IT leading the way. A value chain map allows you to get organized and form a strategy. Start by asking yourself “why?” Why are you doing what you are currently doing? What goal are you trying to achieve?

Don't Go in Blind

Trying to organize IT without a value chain map is like trying to play chess blindfolded. You can’t anticipate your opponent’s next move, nor can you see where you are going. You are just blindly moving forward. A map will allow your company to visually see connections, enable collaboration, and keep track of what works and what doesn’t. It is only then that you are removing the blindfold and playing for the championship.

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About Rachel Ginder

Rachel Ginder was a staff writer for CAI’s Accelerating IT Success and joined the team in 2013. She also helped with social media and research.

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