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Marketing Must Inform Supply Chain, Not the Other Way Around

As an article at BizCommunity notes, the proliferation of new and better technology has made it so that customers are now in charge of the business relationship with companies and supply chains. The ability to satisfy customers “now!” has become crucial in business, but many marketing departments are siphoning their information from markets rather than people, which places them always one step behind. While CMOs regularly draw from customer analytics and competitor benchmarking, more individual but still viable options such as blogs and customer service feedback tend to be sought less frequently. The article points out that one voice may be representative of what thousands are thinking, or similarly, one voice may influence thousands who are listening. Supply chains should not need to act reactively all the time just because marketing is behind the curve. The numbers to help your business maintain its customer relationships are out there; you just need to find them.

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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