Communication with customers is important. But what happens when you have too much of a good thing? Brad Egeland explains the three things your customer wishes you realized, and at the top of that list is knowing they have full time jobs. Yes, your customer wants to stay informed, but they aren’t at your 24/7 beck and call. They hired you so they could continue with other work, and you are only a small percent of their daily tasks.
Also, details are important, but don’t expect your customer to care about all of them. A lot of customers like to see details because it proves you’re putting a lot of time and effort into the project. However, it’s expected that you will handle these details. Don’t expect a lot of outside management. In the long run, you probably don’t want that anyway.
Finally, always be on time. This is the one area where communication is crucial. If you feel that you won’t be able to deliver on time, alert the customer immediately. Being late doesn’t just make you look bad; it also makes the customer look bad, as they have others waiting on their new system as well. Start looking for clues about how much communication is expected immediately. There might be things your customer wished you realized, but, chances are, they’re already sending you hints.