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Fifteen Minutes in the Spotlight: How to Prepare a Project Business Case

So much to say and so little time…If you only have fifteen minutes to present a project business case, how do you ensure the audience gets all the information they need? Ammar W. Mango has a few questions for you, and they can be used to outline your next presentation.

First, uncover the context. What is the purpose of the presentation? Who is attending? What are the goals of those attending? Then, find a theme for your presentation. You need to ask yourself not only what you want to tell the audience, but what you want them to do with that information. When it’s finally time to develop your presentation outline, stick to a table of content for a well-organized flow. However, be careful to avoid filler, and always get to the point quickly.

Finally, are you enjoying giving the presentation? Breathe and smile. Never apologize for any missteps while presenting. Above all, determine what you need to say and say it with confidence. That’s the best way to use your fifteen minutes.     

About Rachel Ginder

Rachel Ginder was a staff writer for CAI's Accelerating IT Success and joined the team in 2013. She also helped with social media and research.

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