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Engage Your Customer through Agile Project Management

There’s a rush of adrenaline that comes with beginning a new project and with finally reaching that end goal. However, it’s what happens in the middle that makes everything possible. Why would we want to exclude our stakeholders from that? That’s the question that Robert Galen asks of Agile users who are not doing Sprint Reviews. He says keeping the stakeholders well informed is the reason behind reviews, yet many teams choose to forego them and forge ahead on their own.

This is dangerous, because it prevents a mutually beneficial relationship from developing between developers and customers. When a product owner is involved in meetings throughout the project, she can offer her assistance when problems arise. Often, product owners are happy to do whatever they can, they just have no idea of the issues being faced. Also, it’s an opportunity to explain away any misgivings the product owner might have. The quickest way to prevent the question “Why is this taking so long?” is to share all the details that go into the process.

So make sure to engage in Sprint Reviews throughout the Agile process. Not only will your customers thank you, but you will find yourself excited to share new developments as well.

About Rachel Ginder

Rachel Ginder was a staff writer for CAI's Accelerating IT Success and joined the team in 2013. She also helped with social media and research.

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