Some of us see risk brands like we see that new tech toy on all the holiday commercials. We want it, and we want it now. Who can possibly wait for the after-Christmas sales? But anything worth having is worth working for, and a risk brand is definitely having.
Carl Pritchard is here to tell us the four steps in establishing a strong risk brand. First, identify your goal. Second, construct a portfolio that supports that goal. Third, find the image behind the portfolio. Finally, use language to support your image.
Are you the “The Risk Guy” like Pritchard is? Or are you more of a guru or a wizard? Once you find your image, whether it’s casual or authoritative, it will be easier to build all content around that image. Then you’ll be one step closer to checking a new risk brand off your wish list and showing-off that risk brand to the world.