Maintaining a core competency in order management is fast becoming a vital function of supply chains. You need to be able to provide accurate data fast, which means using end-to-end visibility to streamline and consolidate wherever possible. Maha Muzumdar and Anijay Zinzuwadia discuss in a lengthy article how accomplishing these feats help toward achieving perfect order fulfillment. They base their ideas in a study of 589 supply chain executives conducted for Oracle and Capgemini.
Among other findings, they see that the larger the business, the more likely they are to have multiple systems in place for taking and fulfilling orders. Forty-five percent of companies polled demand orders through multiple channels. For those striving for perfection though, Muzumdar and Zinzuwadia recommend three capabilities for success:
- Accurate demand sensing and shaping
- Global order promising (GOP)
- Global distributed order orchestration and fulfillment
The full article goes into depth about what each of these items entails, as well as providing specific information to manufacturing, high-tech, and retail industries respectively on what can be done to improve fulfillment.