What will make the most money now? It’s a tempting question to ask. People like to see immediate monetary results from their projects. However, you should be asking yourself about the value of the project, not how much money it will make.
Johanna Rothman reminds us that project portfolios should be varied to yield the best long-term results for the organization. Yes, some projects should be kept because they make the company money, but the portfolio should also contain projects that are future-thinking.
You need projects that are innovative and ones that have the power to change your organization, even if it won’t happen tomorrow. That’s how you maintain a success that lasts. Don’t fund your projects based on what the market will buy, but on what fits the strategy for the future your company.