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Um, Uh, Like Call in the Speech Coach: Why Being Concise Matters

At the end of the day, there is often little to distinguish one small or mid-sized business from another, so who is a potential client going to select? The one whose representatives are better-spoken and most easily convey their ideas, of course. Hillary Chura writes about this for The New York Times. Being a bona fide expert does not guarantee you will find work, especially if you are incapable of articulating that expertise. Companies are now willing to spend thousands to educate employees on speaking better, and it makes sense. If you have 45 minutes to pitch to a company on a deal worth $25 million, spending a few thousand to make that pitch as perfect as possible is a no-brainer. Never discount the value of being clear and concise.

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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