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Consumers Demand Supply Chain Transparency: Where Did It Come From?

It used to be that nobody cared where anything we bought came from; a jacket made in Belarus is just as cozy as a jacket made down the street. But now that we live in times where natural disasters are more commonplace and there are more threats than ever to the supply chain, people want to be able to see how goods are affected by disruptions to the production flow. Celia Brown writes about this in an article for Forbes. She points to Sourcemap, created by MIT researchers, as a social network for supply chains, granting the public access to precise information about what goes into shipping specific products. This reflects the larger shift of businesses toward sustainability as a means of building customer trust and loyalty, in that people feel better about patronizing a business that they know is using ethical practices. Optimizing the strength of every step in the supply chain is a way to both improve customer relations and ensure that your final products are of the highest possible quality.

About John Friscia

John Friscia is the Editor of Computer Aid's Accelerating IT Success. He began working for Computer Aid, Inc. in 2013 and continues to provide graphic design support for AITS. He graduated summa cum laude from Shippensburg University with a B.A. in English.

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