It seems like more often computers are being used to replace human jobs. In many cases, predictive models are now being used to replace the intuition of the human mind. Rob F. Walker of ComputerWorld.com argues that this is both a good and a bad thing. On the one hand, it can be seen as more efficient. No matter how smart we think we are, the human brain likes simple patterns. Anything complex, non-obvious, or non-linear is at risk of being overlooked or misunderstood.
On the other hand, a predictive model will have its faults to. A scripted formulaic way of doing things isn’t going to work every time. There will always be exceptions, especially when interaction with other humans is involved. A scripted conversation will only go so far when the person on the other end is ranting about poor customer service. Computers are little help in situations like these. That’s why it’s important to let the predictive models be your guide, but not your replacement. They are the compass on your journey. They serve as a useful tool, but in the end, you’re still the navigator.